Request ID: FOI-3471-2425 Date published: 24 February 2025
You asked
Please could you provide me with the following information: The number of advertisements for cryptocurrency companies run on the Transport for London network between the start of 2019 financial year and the present day (or the latest available data).
Please provide the information in spreadsheet form, broken down by month, by company, by advertisement type (for example sheets, supersides etc.), and by the advertising time period.
Furthermore, please could you provide me with the total amount spent on advertisements by cryptocurrency companies for each year between 2019 and the present day. I do not need a company breakdown of this data, which may be exempt under section 43(2) – prejudice to commercial interests.
If it is not possible to provide the information requested due to the information exceeding the cost of compliance limits identified in Section 12, please provide advice and assistance, under your Section 16 obligations, as to how I can refine my request to be included in the scope of the Act. Under the stipulations of the Act, I look forward to receiving your response within 20 working days.
We answered
Our Ref:FOI-3471-2425
Thank you for your request received on 29 January 2025 asking for information about cryptocurrency advertisements on our network.
Your request has been considered in accordance with the requirements of the Freedom of Information (FOI) Act and our information access policy. I can confirm that we do hold some of the information you require. You asked:
Please could you provide me with the following information: The number of advertisements for cryptocurrency companies run on the Transport for London network between the start of 2019 financial year and the present day (or the latest available data).
Please provide the information in spreadsheet form, broken down by month, by company, by advertisement type (for example sheets, supersides etc.), and by the advertising time period.
Please find the requested information in the table below:
Financial Year
Advertiser
Format
2019
Intertrader
16 sheets
2020
Crypto.com
Tube Car Panels, Digital 6s, 48 sheets and 16 sheets
2020
Crypto.com
6 Sheet, 16 sheet and 48 sheet
2020
Hex
Bus Supersides
2020
Coinfloor
48 Sheet
2020
Luno
6s, 16 sheets and Bus wrap - specific number not recorded
2021
Luno
Bus Supersides, Bus Wraps, 12 sheets, 4s sheets and Tube Car Panels
2021
Coin Bureau
48 sheets and 16 Sheets
2021
Puglife
Digital 6s
2021
Coinbase
Digital 6s and Gateway
2021
Hakuna Matata
Bus Supersides
2021
e-Toro
48 sheets, Tube Car Panels and 6 Sheet
2021
Afrostar
1 Bus Superside and Tube Car Panels
2021
BOTS
Tube Car Panels
2021
e-Toro
Tube Car Panels and 48 sheets
2021
Floki
Lift & Escalator Panels, Tube Car Panels, Digital Escalator panels and Digital 6s
2021
Bitcoin Point
Lower Bus Rears and Bus Interiors
2021
Radix
16sheets, Tube Car Panels, 4 sheets, Lift & Escalator Panels and Digital Escalator Panels
2021
Anji
Gateways
2021
Radix
16 sheets, Tube Car Panels, 4 sheets, Lift & Escalator Panels and Digital Escalator Panels
2022
Strong INU
Specific formats not known
2022
Anonymous
16 sheets and 48 sheets
2022
Equifi
Tube Car Panels
2022
Mandala
Specific formats not known
2022
Shiba
Tube Car Panels and 48 sheets
2022
Floki Ino Crypto Currency
48 Sheet
2023
Ripple
Tube Car Panels, Station Domination, Digi Walls and 96 Sheets
2024
Xapo
48 sheets
2024
Ripple
Station Domination and Digi Walls
As Crypto is not a standalone category this data has been pulled via a manual search of the systems, and therefore we cannot be 100% sure that that all campaigns have been captured, but this is as accurate reflection as possible of what has run on the TfL estate according to our records.
Furthermore, please could you provide me with the total amount spent on advertisements by cryptocurrency companies for each year between 2019 and the present day. I do not need a company breakdown of this data, which may be exempt under section 43(2) – prejudice to commercial interests.
We do not hold this information. Cryptocurrency is not a category that our media partner stores campaigns under; the revenue for these campaigns is recorded under the broader category ‘Finance’, and we do not hold a breakdown of this which would be required to answer your question.
Please note that following a decision by the Financial Conduct Authority (FCA) in 2020,the companies would already need to be approved and registered by the FCA as complying with the Money Laundering, Terrorist Finance and Transfer of Funds Regulations 2017. We ask that the advertiser provides proof of this, or of any exemptions if applicable, before they are able to advertise on our network.
If this is not the information you are looking for please do not hesitate to contact me.
Please see the attached information sheet for details of your right to appeal.
